Alex Howard BSC (hons)


Alex holds a first class degree in psychology from the University of Wales, where he was awarded “Best Student Award” by the British Psychological Society. In addition he has a diploma in advanced clinical hypnotherapy, is a certified Master Practitioner of NLP and life coach. Alex is also Founder and CEO of The Optimum Health Clinic and responsible for its ongoing leadership and vision.

Alex is well known for his approachable style, and ability to take even the most complex ideas and make them easily understandable. Alex is also the author “WHY ME?,” numerous CD and online programmes and currently working on his latest book. Alex has been featured in magazines such as Time Out and Company, on radio stations such as LBC and BBC Radio Scotland, and on Channel 4 and Sky 1.

Anna Duschinsky MA (hons)


Anna is former Director of Psychology at The Optimum Health Clinic, where for ten years she was responsible for developing the psychology department to its current level of international recognition. Anna holds a degree in linguistics from Cambridge University, numerous qualifications in psychology and mind-body medicine, is a certified Trainer of NLP, and is well known for her caring and compassionate style.

Emma Johnson BSC (hons)


Emma has an honours degree (BSc) in Psychology and Counselling, and has undertaken further postgraduate training in psychotherapy and counselling. Emma has over 20 years experience in public, private and voluntary sectors working with survivors of abuse, mental health service users, young people and people living with HIV and AIDS. More recently Emma developed a passion for the new cutting edge methods broadly termed Energy Psychology and Brief Solution-Focused Approaches. To further this passion, she has gained qualifications and experience with EFT, NLP and hypnotherapy. Emma is committed to working with everyone as an individual, and supporting them in finding their own path to transformation. Emma brings an unrivalled level of experience of the tools being taught in extreme environments in the real world and is deeply passionate about the potential within all of us change.